Impact Consortium
Requirements
As the branding agency for The Impact Consortium, MDG was tasked with not only creating a distinctive visual identity for the project, but also with effectively communicating the consortium's vision to prospective members. To achieve this, MDG developed a comprehensive strategy that included cohesive branding and assets, as well as engaging 3D visuals. The messaging emphasized the consortium's commitment to environmentally sustainable transport technologies and the potential impact of their work on the transportation industry as a whole.
Disciplines
Igniting Change and
Creating Awareness
Driving Engagement
Our objective was clear and pressing: to elevate awareness and drive engagement towards a future of propulsion and carbon-neutral transportation. The venture aimed to onboard forward-thinking members dedicated to revolutionizing sustainable transport technologies through innovative virtual engine and fuel methods. To manifest our objectives, MDG curated a suite of key deliverables focused on blending functionality with a crisp design aesthetic.
Communicating Effectively
Raising Awareness
Through a variety of strategic outreach methods, we effectively communicated the objective of developing and demonstrating accelerated virtual engine and fuel methods for sustainable transport technologies.
Engaging Stakeholders
To engage stakeholders we employed creative and forward-thinking strategies. MDG was able to bring a new level of attention to the Impact Consortium’s mission by incorporating 3D models and incorporating modern color palettes and typography into the brand.
Educating Members
Recognizing the importance of powerful visuals and engaging presentations, MDG developed trade show graphics and presentations that conveyed the consortium’s objective of accelerated virtual engine and fuel methods.
Initiating Initiatives
Bold Branding
Comprehensive branding elements were created to not only looked sleek and modern but also to serve as a tool to educate members on the groundbreaking Initiative for Modeling Propulsion and Carbon-neutral Transportation.
Three-Dimensional Message
3D models and renderings were created to elevate the messaging and to allow The Impact Consortium to better reach its members. Once completed, a series of vehicle renders served as not only assets for digital presentations but also as trade show imagery.
Visual Approach
To convert interest into active participation and collaboration, a detailed digital presentation was created to serve as a tool for delivering insightful, compelling content outlining the technology and progressions of sustainable propulsion and fuels.
Graphic Reach
By utilizing graphic elements and narratives that reflect the consortium’s messaging, MDG sculpted a campaign that resonated and reverberated across an attentive, responsive audience, eliciting action and commitment. To manifest our objectives, we curated a suite of key deliverables focused on blending functionality with a crisp design aesthetic.
Spreading the Word
Upon completion, our approach successfully reached a wide range of interested parties, from green energy enthusiasts and academic researchers to established corporations looking to invest in cutting-edge innovation. As a result, The Impact Consortium was able to attract a diverse group of stakeholders who shared their passion for advancing sustainable transportation.
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