Novum Energy
Requirements
Starting a conversation that will turn a stranger into a business partner is inherently stressful, but the right sales tools can help guide those conversations to more successful outcomes more often. Novum needed reliable print design to help secure international sales and to display at meetings and exhibitions. Novum entrusted MDG with the task of creating a corporate brochure that could benefit conversations with potential partners.
Disciplines
Bringing Energy and
Fostering Relationships
Talk it Out
As with every project that we undertake, we began with conversations. We sat down with Novum’s chief officers and energy traders to learn about the business and establish goals for the project. Through our meetings and interviews, we were able to piece together a cohesive account of the operations and culture that make Novum a mainstay of the industry.
Worth 1,000 Words
Office Visits
Making the most of our visits to the Novum offices, we would take candid photos of the office at work. Without disrupting the work space, we were able to take photos that added personability to the brochure.
Out at Sea
Thankfully, Novum had an existing photo archive of their vessels out at sea, so MDG never had to brave open waters for those epic shots. In addition to our office shots, we accessed Novum’s extensive library of photos to use throughout the brochure. Editing each of the photos used in the brochure, we kept the look and feel cohesive across sources and subjects.
Technical Art
Lay of the Page
While the final product is a beautifully organized page of words and imagery, it’s a meticulous process to get there. Laying out each page effectively means that we promote content without creating clutter.
Trim to Fit
Through our interviews, we collected a lot of valuable content, but not all of it made it to the final cut. Designers and writers worked hand-in-hand to ensure that the corporate brochure was designed to .
It’s a Big Picture
This corporate brochure was one of a variety of communication tools, so the aesthetic quality was designed to fit within the brand identity spread across many other platforms and media.
Professional Printing
Printing on a small scale is something we do, but the magnitude of this project required coordination with a dedicated print shop. We enjoy working with print shops to produce a print product that exudes quality. In this particular project, we selected spot-UV paper treatment to give certain areas visible shine and silk laminate to add a velvety touch – ooh that’s nice.
Fighting Entropy
No matter how creative we are are, we have to stay focused and organized; that applies to so much more than just this print project (though it certainly applied to this print project). We’re proud of this piece because it is so very stable in terms of organization and still has an aesthetic airiness that makes it feel light and digestible.
Did you connect with what you saw here?
We like to call that feeling 'strategic intuition'
and you should trust it.