St. Luke's United Methodist Church
Requirements
St. Luke's United Methodist Church initiated the generosity mailer project with the dual intent of securing pledge donations for 2024 and imparting information on stewardship within the church community. The project was conceived to provide transparency and insight into the financial planning for the upcoming year, while also expressing the importance and impact of pledge commitments. The collateral crafted for this mailer needed to resonate with current church members through both its message and aesthetic appeal.
Disciplines
Communal Support and
Member Fellowship
Communication With Purpose
Collaboration between church staff and MDG was vital in order to ensure that the mailer achieved its goals of strengthening the bond between the church and its members. The project was tailored specifically to current members of the St. Luke’s United Methodist Church community, who are at the heart of the church’s activities and whose contributions are vital for the church’s mission and vision for the upcoming year.
Impacting Generosity
Engaging With a Mission
The minimalistic layout and brand design of the mailer added an extra layer of intrigue to the piece. Its aspirational tone encouraged readers to consider making a pledge and becoming an integral part of the church’s success.
Educating Church Members
The mailer layout encouraged members of the congregation to learn more about their contributions. By articulating the tangible impact of their contributions, St. Luke’s was able to inspire their members to give generously and make a real difference in their community.
Financial Transparency
Branded colored info-graphics were created to endorse trust and transparency by giving a succinct breakdown of the church’s expenses, as well as concrete insights into how members’ donations are currently used and how they would be used in the future.
Brand Alignment
Minimal Measures
By keeping a clean, uncluttered appearance, the mailer design maintained its alignment with the church’s well-established brand ethos. Every element of the design was purposeful, from the use of negative space to the careful selection of typography.
Connecting Imagery
Carefully selected images were incorporated to connect with recipients on a personal level, depicting the church’s community engagement and the tangible outcomes of their generosity. Through powerful visuals, the mailer showcased St. Luke’s contributions and initiatives.
Visual Representation
A unique sub logo was created for the campaign, subtly but effectively differentiating the pledge drive from other church communications. The new design seamlessly aligned with the church’s current brand guides and maintained their authentic voice.
Growing Generosity
The mailer showcased the importance of the donations, highlighting specific programs and initiatives that would benefit from the generosity of the community. By articulating the tangible impact of their contributions, St. Luke’s was able to inspire their members to give generously and make a real difference in their community.
Exceeding Expectations
Upon completion from concept to print, the generosity mailer was distributed to the entire body of church members. The print collateral served as a bridge, connecting members’ goodwill with the church’s future endeavors. The project not only fulfilled its objectives of securing pledges but also exceeded previous years by $500,000 dollars.
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